Source: AG Nekretnine | Tuesday, 15.03.2011.| 13:37
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WEST 65 - A new, big and technologically very attractive concept of work and residing in Belgrade

The beginning of development of block 65 location as a multipurpose complex „WEST 65“, has been announced this year in late June. This is the first investment project in Belgrade after a long time that by its content, concept and philosophy stands out from everyday local setting. It is expected that the location of the complex with its realization in phases, will improve current New Belgrade neighborhood, and as a self-contained unity, contribute to modern development of the quality of work and living in its vicinity.

Announced contents, equably envisaged with high quality presumption, and realization of outlined innovative technological solution, will be unique in Belgrade. Planned comfort and cost efficiency, with maximum safety and professional maintenance and management, will represent an unmatched contribution to uniqueness, pending the realization of the modern concept of contemporary living.

According to the analysis and research made by FDI magazine back in 2006, Belgrade was declared the most prospective city in the South East Europe. From the 2000 until now, there were three periods in the city development. Up to 2002, there was no significant interest shown by foreign investors for the real estate development. Opening of Mercator center and GTC House at the end of 2002, and then the first business buildings in Airport City complex and reconstruction of Ušće business center, helped Belgrade to win the prestigious award, and the upward trend in development of real estate project continued until mid- 2008.

Arrival of more foreign investors started the positive forward trend in increasing the quality of business space and realization of more comfortable residential buildings in the market, and finally three years ago the first real shopping mall was built in New Belgrade. All of this, together with ever-growing number of announced new development projects, suggested that Belgrade will catch up fast with the major cities in the region. However, from the end of 2008 and investment capital crises, pertaining to its availability and readiness to invest, first in America and then in other parts of the world and Europe, Serbia suffered drastic negative trend in investment support from the local banks. The rules for bank support in investment and development projects completely changed. And the level of knowledge, skills and courage in the market remained the same as before the crises. Therefore, the announcement of “WEST 65” developer project in Block 65 deserves a special attention, because it shows that the situation in Serbia is changing, slowly but surely.

Unique concept in Belgrade

Block 65 complex is situated on one of the most attractive locations in Belgrade. The position of the street Omladinskih brigada and the adopted route of the future ring road is recommendation itself for the development of the first-class multipurpose real estate. This superiority is reflected in the high-quality urban concept with envisaged residence, retail, business, hospitality, and suit facilities. Of course, all expected advantages of such concept will be additionally provided through use of alternative and renewable energy sources, together with optimum use of existing natural underground water resources in combination with application of environment-friendly materials in construction.

The residential part of the complex will feature complete privacy and comfort of the space, which basically was not the usual offer of New Belgrade since its establishment. This part of the complex, 4 to 6 stories high with retracted floors and the total of 514 flats ranging from 36m2 to 288m2, will offer its users optimum space organization executed with the first-class imported materials and associated equipment. It will be characterized by individual and cost-efficient heating system, and central cooling system with individual measurement of consumption. All this will be joined together into a “smart house” concept with physical and technical security and expected video surveillance and access control, as well as professional maintenance and management service. From the urban planning point, between the residential and retail area, this complex will offer the combination of atmosphere and prestige characteristic for city center pedestrian zones.

The area intended for retail stores and service activities is located in the ground floor of residential buildings and also in a separate area designated for the construction of modern shopping center on the street Omladinskih brigada. Wide range of carefully selected facilities and purposes is designed with the intention to satisfy every possible need of even most demanding users. In order to make the effect of being in the city center, pedestrian zone contains all contents relating to specialized consumer goods stores, famous brands’ retail stores, hospitality and services shops, along with expected spa and wellness center and accompanying entertainment facilities.

The part of the complex intended for business offices and suites, on the corner of Omladinskih Brigada Street and the ring road corridor, is reserved for construction of the most modern and the highest building in Belgrade, with very specific and recognizable contours. Within the tower with two separate organizational units there will be A class office space and suits classified according to world renowned hotel standards. The tower will be 146m tall (it will be the highest business building in Belgrade) with a total of 37,058m2 divided into 39 floors and the ground floor. Floor surfaces, due to the variable geometry of the base, can vary from 900m2 to 1200m2, while the area of the business suits will range from 80m2 to 200m2. This business compound will offer to its clients exactly 545 parking spots.

Business premises and suits will be featured by flexible organization of the space with balanced quality level and work volume, ready for final furnishing and custom treatment according to the requirements of each individual user or buyer. With expected structural distribution of installations, first-class imported materials and equipment, optimum central heating system, ventilation, cooling and central fire detection and extinction system, this unit will also have physical and technical security, video surveillance and professional maintenance and management service.

Achieved uniqueness

In addition to all above mentioned advantages in terms of both urban planning and construction design and equipment, this enterprise will be adorned by yet another fact: this multipurpose complex in Block 65 will be the first in the Balkans where in cooperation with BEXEL company the most advanced computer technology for virtual design and construction (VDC) will be applied from the concept design to final construction stage. VDC technology entails making of a detailed virtual 4D model design, which provides engineers with the possibility to review overall building complex in terms of both space and time, i.e. during the overall life cycle of the complex. Based on the computer model it is possible to make a detailed dynamic plan of construction, optimum use of machinery and work force. Thus, it is expected to achieve high level of energy efficiency of the building. Therefore, as early as the preliminary computer simulation of the overall construction process, the application of numerous optimized methods will guarantee high level of construction quality together with thoroughly analyzed and adopted, i.e. assigned and contracted construction deadlines.

We are looking forward to upcoming realization of “WEST 65” since it will raise the expectations in the local market in every other sense. The number of similar projects will depend on the existing Serbian climate, but if they are not initiated and accomplished the present climate cannot be changed. The realization of the Block 65 project from beginning to the end will put the two philosophies to test - whether the climate has to change first, or the new projects are the ones that change the climate.

PSP Farman Holding & PFB (PSP-Farman Belgrade)

PSP Farman Holding is an international construction company engaged in development, construction and furnishing of the buildings. It has a developed network of representative offices and subsidiaries that are present in the markets of Russian Federation, Belarus, Ukraine, Belgium, Italy and Serbia. The company has so far realized more then million square meters in various business, retail, residential, production, service, sport and recreation buildings and complexes. The holding company employs a total of over 3,000 professionals and highly qualified workers, whose know-how and experience are the best guaranty for quality and achieving planned success in realization.

Development of “WEST 65” project is entrusted to PFB (PSP-Farman Belgrade), a local member of the group.

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