In addition to the leading brands such as Tommy Hilfiger, Scotch & Soda, Lindex, Springfield, Levis, Huawei, Timberland, Pandora, Esprit, Carpisa, Extreme Intimo, Nine West, Yamamay and many others, some other renowned brands have also appeared in Rajiceva Shopping Center.
– The brands making their premiere here are Calvin Klein Jeans, Armani Exchange, Go Active and Dormeo Home, whereas multibrand stores will also provide us with pleasant surprises, namely, Mia Maya (Moschino, Valentino Red, Emporio Armani...), Fashion & Friends (Guess, Lui Jo, Superdry...), Sportina (Hugo Boss, Polo Ralph Lauren, Morgan...) and Beosport (Quicksilver, O’Neill, The North Face...). The most popular brand of building blocks, the famous LEGO, now has its official store in Serbia for the first time – Vuckovic said.
The first specialized LEGO store has opened on the third floor on around 170 m2, offering a wide range of creative toys for children and adults, as well as exclusive lines unavailable in Serbia until now. Three exclusive lines, LEGO Architecture, LEGO Technik and LEGO Star Wars, as well as many other popular sets, have been offered. There’s also the special Pick-a-Brick wall, enabling the purchase of blocks by the kilogram, as well as the Build-a-Mini corner, where everyone can create their unique LEGO figurines.
The complex is built from permanent natural and industrial materials, using the latest technologies and honoring the historical legacy of the location, aiming to preserve the tradition of the most developed commercial center in the city, while meeting all the modern demand of the visitors, the architects say.
The architectural solution, which has been awarded at an international contest, is the work of academy member Milan Lojanica and Professor Vladimir Lojanica of the Faculty of Architecture in Belgrade, and is also the fruit of several years of cooperation with all the competent institutions. Local subcontractors were hired in the construction exclusively.
– Before the works began, two phases of archeological explorations were conducted, involving the Institute for the Protection of Cultural Monuments and the Institute of Archeology. Artifacts from the II, IV and XVII century were found and have been reconstructed, preserved and presented. By the courtesy of the National Museum of Belgrade, remains of architectural plastic from the Roman age have been displayed in glass cases at the entrance to the facility – Lojanica said.
He explained that the new underground depot of the Belgrade City Library, taking up 1,000 m2, is also a part of the complex. The section will be connected to the library and have its own independent entrance.
The shopping center has special entrances from all sides, from the Kneza Mihaila, Kralja Petra, Pariska and Uzun Mirkova Streets, making it easily approachable to residents from all parts of Belgrade, as well as a 3-tier parking lot with 450 spaces (entrance from the Uzun Mirkova Street). The center opened for shoppers on September 14, at 6 p.m, on which date the parking was free, whereas parking for over half an hour is now charged for.
About the investorThe Rajiceva Shopping Center project was realized by
ABD d.o.o, a company founded by Ashtrom Group, one of the biggest construction companies, a leader in real estate trade in Israel. Ashtrom Group was formed in 1963, and its portfolio features numerous big and complex projects throughout the world.
M.M.