Vuk Mirkovic, General Manager with digital agency Razor- I have no difficulty in waving Serbian flag

Vuk Mirkovic

Anice, hidden yard in the Belgrade city center, solutions which conquer the world are being created. This is where Razor, one of 50 best digital agencies in the world and the largest Facebook application producer in Ireland work.

Razor team runs online activities of the biggest companies such as Sony, Nokia, Chevrolet, Vodafone, Nivea, Kellogg’s, Milka, Jagermaister, Meteor, Setanta, Seat, Delhaize,etc.

Young, highly-educated people are headed by Vuk Mirkovic, who just stepped into thirties, with a decade of work and numerous prizes.

The last one was "30 below 30", received by 30 best young managers below 30.

- When the job is fun and pleasure and the team with specific energy and spirit, success is just there - Vuk Mirkovic said.

Enterpreneur

He stepped into business in 21, and found the first job straight after high school.

- I have always been hyper active and great energy made me do something all the time. It was better to find a job than to waste my time. This is how I started working after high school and started private business along with faculty – Mirkovic said for eKapija.

- It is good I grew up to an enterpreneurship from zero. But this pioneer venture is not easy at all.

Razor team

The initial idea was the integration of market communications and their placement into new media.

- I set up Razor led by that idea. During the first years we educated market on new media and communication channels. In the beginning, there was no success in Serbia. Throughout time, we made good team, making progress. We first focused on advertising and PR and the most important year was 2005 when we started cooperating with Certus. The second important thing was the campaign development for Filip Zepter, at that time candidate for the Olimpic Committee President.

In 2007, they started conquering foreign market. He said it was difficult to prove themselves, being a young, Serbian team, but pointed out that he had no difficulty in waving the Serbian flag. U

In campaign for Obama

In his resume, Vuk proudly speaks about taking part in campaign for Barack Obama. He liked the Obama`s political thought so the wanted to contribute to democratic candidate. Since he is not an American citizen, he could not donate funds or to buy souvenirs to support the campaign. The only way was to head to USA.

- In cooperation with a friend from America, we applied for campaign volounteering. We did not want to go to New Your so we opted for Pennsylvania. We took part in all campaign segments.

Hefirst met the incredible pragmatism in the whole system, as well as in politics, gas station, in a shop…

-The second shock was the fact that the campaign was mostly run digitally. 20 volunteers were organized via web applications. Some time before elections, Barack Obama took part in teleconference attended by 20.000 people. He cheered us to be persistent and not to let go until the end of the elections.

Vukis still receiving Obama’s mails so volunteers still feel like playing a small part in the creation of the America policy.

Banker

His friends call him the banker because they think he can generate money. Alone or with the right partners. The biggest step forward for Razor was the support of the European Bank for Reconstruction and Development (EBRD) because it provided them with the consultant from Ireland. That opened them door to Ireland and today they are partners in business. As of 2009, Razor has been headquartered in Irish Cork with offices in Great Britainas well as a company in Croatia.

Despitethe fact he has good business relationship with Facebook, he is not the user and uses the profile only for testing purposes.

He entertains at work so he uses his leisure time to hang out with friends, family or for sport.

-I promised myself that I will lock the company door if I come to work in bad mood. I am not afraid of problems, it is important to know how to solve them. It is necessary to go forward constantly and forbidden to cry over spilt milk –Mirkovic concluded.

Marija Kambic