Pedja Petronijevic, CEO of GTC Serbia – Ada Mall will be an extraordinary experience for shoppers

Starting with the end of next year, Ada Ciganlija will no longer be visited solely for recreation. People will also be able to shop at the popular destination in Belgrade, as GTC Serbia is building a new shopping mall there, called Ada Mall.

The works, which started in early March, are progressing, and, once they’re finished, the 34,000-m2 complex will be offering to the visitors a range of shopping outlets and new brands, as well as entertainment features and a special gastronomy offer.

Pedja Petronijevic, CEO of GTC Serbia, confirms this and announces numerous novel features in the future shopping mall.

Ada Mall will be the first shopping mall of a new generation. What will set it apart from other shopping malls?

– Ada Mall will primarily differ by placing focus not just on shopping outlets enclosed in an enormous windowless box, but by featuring numerous green areas and open air balconies. The entire building has been derived from the shape of a lake and its architecture is inspired by the enchanting environment it is situated in. More than 34,000 m2 of space will encompass five floors of commercial space and three underground levels of an underground parking lot with around 1,000 parking spaces, belonging to a single whole. The shops will be located on the first three floors, whereas the fourth and the fifth one will be multifunctional, featuring special working hours, so that they would be available to visitors late at night as well. Furthermore, the entire center will be built in line with the LEED Gold/Platinum standards. One of its special features will be data systems, the so-called smart systems, which monitor the number of visitors, their movements, and manage the entire equipment accordingly, leading to a considerable increase in comfort on the one hand and a reduction in the expenditure of energy sources on the other.

What is the situation like regarding the offer in the center?

– We are free to say that Ada Mall will offer a unique shopping experience through the presence of brands not available in our country so far. Of course, the already present brands will be given a makeover. We’ve paid great attention to the gastronomy offer, which will be increased several times compared to what Belgrade has been offering so far. Small artisan stands for more discerning customers are a new feature, kind of like Mercato Centrale in Florence, Mercado de San Miguel in Madrid or Eataly (NY, Milan...), as well as fine dining restaurants.

How much is the investment worth?

– The investment is worth over EUR 100 million. GTC has so far built more than 80,000 square meters of A-class business space in New Belgrade’s central business zone, which now houses the seats of the biggest local and international companies. We’ve opened 4 complexes in Belgrade so far – GTC House, GTC Square, 19 Avenue and FortyOne. Also, we are proud owners of the GOLD LEED certificate for GTC House and FortyONe, which have become the first office buildings in Belgrade to receive this prestigious award, handed out in line with the highest standards of green building.

Can we expect an official opening ceremony to take place by the end of 2018, as announced?

– The official opening ceremony is planned for the final quarter of 2018 and everything is going according to plan so far, so we believe that Ada Mall will open its doors at the end of next year.

GTC Business Park Beograd

Ada Mall

Ada Ciganlija shopping mall

Pedja Petronijevic

LEED Gold Platinium standard

GTC House

GTC Square

19 Avenue

FortyOne

Ada Ciganlija

New Belgrade office space