Serbia, Law on Public Advertising - prior to the end of April 2005, advertising of cigarettes and alcohol banned

Source: Danas Friday, 04.03.2005. 15:00
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Law on Public Advertising should be adopted by the end of April 2005, at the latest. According to regulations of the new Law on Public Advertising, the lasting of advertising clusters on commercial TV stations must not exceed 20% of total lasting of programme, whereas limit on radio stations is 10%. The Law insists on prevention of disturbance of the TV programme and its copyrights by advertising. Advertising of products by placing of untruthful information on its characteristics, scorning of other competitive products, invitation to boycott, porn contents (except in porn magazines and broadcasts), racial and sexual discrimination is banned.

Every form of advertising of tobacco and alcohol (except for beer which is classified as food product) on billboards, flyers, television and radio is banned. Manufacturers and distributors of alcoholic and tobacco products are allowed to be sponsors of certain actions and manifestations, but they are not allowed to use their brand symbol or trademark on that occasion.

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