Dentsu announces that Merkle starts operating on the Serbian IT market

Company Dentsu has announced the launch of a new customer experience management (CXM) company in Serbia. The company will combine data and analytical capabilities with CRM, trade, media and digital experience services, and the business will be conducted under the name Merkle.

The company is being led by 1,200 CXM experts who use their knowledge to create strategies in building user experience as well as for advice, user experience-based design, CRM, data management, commerce, mobility, content management systems (CMS), as well as adtech and martech platforms.

Company's headquarters will be located in Germany, Austria, Switzerland (DACH region), the Czech Republic, Serbia and Portugal. At the same time, it will have access to Merkel's regional EMEA network, comprised of over 3,400 employees in 14 countries.

DENTSU BALKANS OGRANAK BEOGRAD

Dentsu

Merkle

Salesforce

Adobe

Sitecore

SAP

Patrik Gamrid

Margaret Vagner

IT market

CXM services

data management

customer experience management

CRM

CMS

adtech

martech

Microsoft