Where to Invest USD 1 Million Now? – Bloomberg's Expert Suggests Serbian IT Company

Source: Startit Monday, 04.05.2020. 10:11
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(Illustration) A time of uncertainty and crisis is not a time for investments for most business people. Instead, it is time to wait, minimize the activities and risk, until the situation in the market and the future developments become clear. One of the most prominent global business media, Bloomberg, has asked five experts a counter-intuitive question: Where would you invest a million dollars in 2020?

The answers vary, from copper, through renewable energy and electric vehicles, shares of the largest tech companies, to paintings and other works of art.

“Touch-less, human-less technology”

A more or less obvious trend are work-from-home solutions. It is not yet known how many people who can work from home will have to continue doing so, but it is certain that this way of working has been largely popularized now and that it will remain common even after the pandemic ends.

Accordingly, a Serbian IT company was cited among the investment recommendations. Clara Bullrich, a partner at Alvarium Investments and co-founder of TheVentureCity, believes that a behavioral change is taking place and that digital adoption across all industries has been hugely accelerated by the pandemic.

Areas in tech she says she'd focus on include productivity tools, health care, entertainment, education, cybersecurity and anything having to do with touch-less, human-less technology.

She says that remote working will grow exponentially in functionality and importance, and play out positively for productivity tools that help people organize and track work, citing, among others, examples such as Novi Sad's Clockify, alongside Slack.


– We are extremely happy that our product has been recognized as a leader in its field and a safe investment. We have been betting on it ourselves for almost 3 years. In this situation, the most important thing is that we are able to create plenty of new non-programming jobs, to employ faster than before the global crisis and to thereby contribute to maintaining Serbia's economy – commented Nenad Milanovic, the company's founder and director.

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