NLB to keep Komercijalna Banka brand
At a media conference at the Kopaonik Business Forum, Brodnjak said that the purchase of KB was a privilege and an obligation for him and added that he was proud that the Government of Serbia saw NLB as the partner for Komercijalna Banka.
– There have been lots of speculations these days about whether we will keep the Komercijalna Banka brand – we will keep the brand of Komercijalna Banka, as we are impressed with how well received this brand is, so it will be NLB Komercijalna Banka – Brodnjak said.
According to him, Serbia has always been the most interesting market for NLB. He added that they had needed several years to make an additional purchase, although NLB Belgrade had realized great results, but he said it had been “a small operation”.
– We have serious plans for Komercijalna Banka and we will be one of the three most important players in the market, as we are now looking at the transaction with Komercijalna Banka – Brodnjak said.
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