CBS International takes part in MAPIC fair in Cannes – Innovative concepts as future of shopping centers

Source: Promo Tuesday, 19.11.2019. 09:42
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At the largest international retail fair MAPIC, which was held in Cannes between November 13 and 15, innovative entertainment, education and cultural features were presented. All shopping centers and retail outlets need these features to motivate the consumers to spend more and provide them with a richer shopping experience.

As before, the conference featured representatives of the sector for lease and sale of retail space of the leading real estate consultancy, CBS International, a member of the Cushman & Wakefield Group, which will implement the new trends on a regional level, since they also operate in Croatia, Macedonia and Montenegro, in addition to Serbia.

– In response to the new tendencies in the retail industry, the digital expansion and the increase of online shopping, the organizers of this year's fair set aside a whole day exclusively for the promotion of additional features in large and small retail outlets. Over 2,500 delegates from 80 countries are expected at the first Leisure Day, which will become an integral part on the MAPIC fair – says Jelena Radulovic, the regional retail director at CBS International.

One of the most important world events when it comes to the retail industry has been drawing in thousands of visitors for over a quarter of a century, among them investors, owners and representatives of the most famous shopping center and the most popular brands.


As the primary goal of MAPIC is to present the new trends and strategies in this field, as well as markets from which retailers come, representatives of CBS had the task of presenting the region in the best light, thereby making new international brands interested in entering the market. According to the initial reactions, numerous foreign brands are already interested in arriving to the Serbian market, which means that the shopping offer can be expected to increase in the upcoming period.
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