Instagram and WhatsApp to get rebranded
The Facebook-owned apps are being renamed to "Instagram from Facebook" and "WhatsApp from Facebook," displaying their parent company's name far more prominently.
Facebook spokesperson Bertie Thomson has confirmed the change to Business Insider.
– We want to be clearer about the products and services that are part of Facebook – Thomson said.
The new name will show up in app stores and inside the apps, though they won't display the new name on users' phone homescreens.
For years, the USD 535 billion company has been content to keep its various apps at arm's length, operating as independent team with significant autonomy. But more recently, Facebook has been attempting to exert more centralized control, sometimes provoking tensions and concerns among employees.
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