Atlantic Group to expand operations outside the region – Innovations and understanding consumers' needs crucial to success
He pointed out that Atlantic Group aimed to expand its business and penetrate markets outside the former Yugoslavian region.
– We are a regional company whose ambition is to venture outside the region and sell its products outside the region. By purchasing Foodland, we have become fruit and vegetable producers – Daljevic said.
Daljevic emphasizes that innovations, as well as an understanding of the markets and consumers' needs, are the most important factors of being successful in the market.
He explained that people in Serbia loved black coffee, but that the product was experiencing a decline as a category because making black coffee requires a stove and a pot, which is why they made instant black coffee in 2015, requiring only boiling water, thanks to which their market share has already exceeded 15%.
He also says that the Argeta brand of chicken pate has become the top brand in Austria and Switzerland after a long time and that it is now being produced in the USA as well.
Most Important News
11.03.2024. | Healthcare
Are Marketing Experts Reading Our Minds? – eKapija Investigates: What Neuromarketing Is and How Much It Is Used in Serbia
11.03.2024. | Construction, Transport
Tender for Continuation of Construction of Patrijarha Pavla Blvd Stopped – Contractors Demanding Price Higher Than Estimated
11.03.2024. | Construction, Transport
11.03.2024. | Construction, IT, Telecommunications
Auction for 5G Network by End-Year, Minister Announces
11.03.2024. | Construction, IT, Telecommunications
28.03.2024. | Construction
Beginning of Construction of First “Green Dam” in Serbia Which Will Supply 500,000 People with Drinking Water
28.03.2024. | Construction
17.01.2024. | Industry, Healthcare
Ceremony of Opening of Centers of Excellence in Kragujevac Planned for Spring – Official Beginning of Operations in June
17.01.2024. | Industry, Healthcare
28.03.2024. | Construction, Healthcare
Price for Construction of Tirsova 2 to Increase After All? – State Negotiating with Potential Contractors About Estimated Value of Works
28.03.2024. | Construction, Healthcare