Google the most innovative company in the world
The last year's winner, Apple, placed fourth, Samsung went down from the third to the fifth place and Microsoft dropped from the eleventh to the eighteenth place.
Amazon placed second and the third place went to Facebook, cnet.com reports.
Still, the owner and director of Brand Keys, Robert Passikoff, believes that it is the new brands, those which have placed among the top 20 twenty for the first time, that provide the true image of consumer trends. These are Airbnb, Snapchat, Shutterfly, BuzzFeed, ClassPass and theSkimm.
The presence of these companies in the list means that certain giants, like Uber, LinkedIn and Slack, have disappeared from the list.
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