Auto Show without photo models

Source: Beta Tuesday, 21.04.2015. 10:58
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(Photo: Jelena Đelić)
After the organizers of the Shanghai Auto Show forbade the exhibitors to hire handsome photo models to advertise automobiles, car makers responded by hiring dancers and other girls.

Organizers of the largest auto show in China announced in February they would no longer allow provocatively dressed photo models at car booths as the focus of visitors should be on automobiles.

Hiring photo models for auto shows in China is a trend that has been substantially losing popularity over the past few years because car makers are constantly looking for new ways to stand out from the competition and, therefore, some of them hire rock bands or even dancing troupes for auto shows.

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